In 1911, Leon Leonwood (“L.L.”) Bean returned from a hunting trip with cold, wet feet. So, Bean decided to make a better hunting boot. With the help of a local cobbler, he attached the bottom part of rubber boots to leather uppers. Bean then decided to start a business. He touted the benefits of the boots and included a promise that forever shaped the company: “We guarantee them to give perfect satisfaction in every way.” At first, people weren’t satisfied with the product. The rubber bottoms separated from the leather uppers and over 90 out of the first 100 pairs were returned. Bean, however, was committed to his promise and refunded every unhappy customer. This experience almost ruined L.L.Bean, but there was upside. It cemented two values that have shaped the company’s business and operating models since 1912:
1. The Golden Rule: “Sell good merchandise at a reasonable profit, treat your customers like human beings, and they will always come back for more.”
2. 100% Satisfaction Guarantee: “Our products are guaranteed to give 100% satisfaction in every way. Return anything purchased from us at any time if it proves otherwise. We do not want you to have anything from L.L.Bean that is not completely satisfactory.”
Wow! What a promise and what a commitment! Hey, I can easily make an application: Jesus Christ always satisfies. I have met many people in my lifetime who have said “I am away from the Lord, and I need to get back to Him.” But I have never met a single person who said, “I am dissatisfied with Jesus Christ, and I wish that I had never become a Christian.” Psalm 16:11, “Thou wilt shew me the path of life: in thy presence is fulness of joy; at thy right hand there are pleasures for evermore.”

